Local jewelry designers open up about their collections
Joanie Landau Designs
Joanie Landau likes to create jewelry that’s bold and sexy.
“I don’t do dainty, and I try to stay away from things that are being done over and over again,” she tells me.
In fact, her Warrior collection is influenced by the HBO hit series, Game of Thrones. According to Landau, the idea of protection was a big part of the collection, which is why many of the pieces resemble daggers and shields.
Landau’s other collections are inspired by old Pucci patterns, rock and roll music and traveling.
“It just depends, I spend every day thinking how to think outside the ordinary,” she says.
The desire to be different is a trait that Landau sees in her customers too.
“They want something that their neighbor isn’t going to be wearing,” she explains.
Landau loves to work with her customers to make sure that they are getting the right piece, and many of her friends refer to her as their jewelry stylist.
“I make women happy and it’s an amazing thing to be a part of,” she says.
Even though many people have started calling her Lera, Ronit Tarshis is the owner and designer behind Lera Jewels. Tarshis came up with the name Lera because it is an acronym of the names of her three daughters and husband.
When Tarshis is designing the pieces for her collection, she gravitates towards a simple and clean design aesthetic. She likes this because she believes it represents her Israeli background.
“It’s [the jewelry] rugged yet feminine, so it kind of fits in with the Israeli culture,” she explains.
The simplicity of her visuals can also be seen in the way that she incorporates color. At first, Tarshis mostly worked with diamonds and sapphires, and would only use neutral colors. But, when a customer said that she wanted to see something multi-colored, Tarshis said ok.
“I never would have thought to do that,” she says.
Once, the piece was finished, Tarshis loved the way that the different colors popped, and she is beginning to incorporate more color into her pieces.
“I’ve sort of gained an appreciation for more color,” she says with a laugh.
For Melissa Levy, the owner and designer of Devon Woodhill, jewelry is all about memories. Levy’s bespoke locket collection allows for people to surround themselves with good feelings and keep cherished memories close to their heart.
“I am a very sentimental person, and the thought that I’m carrying love and protecting the people I care about means a lot to me,” Levy says.
Her classic and modern designs give customers the opportunity to tell their own stories because each locket is a “personal expression of self.” The idea of individualization is important to Levy because she believes each locket should represent the person wearing it.
Each locket is made from rose, yellow or white gold and diamonds. Her clients have the option of designing a custom made locket on her website or shopping her collection at JL Rocks and Bungalow. She has also added a line of reinvented baby bracelets to her collection.
“There was been a tremendous sense of joy of finally embarking on a dream that I have wanted for a long time,” she says.