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Just Coasting

Beachside Chic means that maybe you earn your clams in the city, but your weekends in Westport are about banning anything starched and stuffy

Photograph: Bruce Plotkin

Lou & Grey

And stretch...  With this new line from LOFT, your clothes are weekend comfortable. The nautical stripes and sand shades infuse the outfits with a consistent influence: effortless. Check out the Texture Stripe shorts (right) or the Hint of Lace Moto Jacket, mixing French terry with lace for a chic look that’s more romantic than tough. Also, find jewelry, footwear, home décor and more from local artisans. Enjoy the lounge setting—even pick up a book! 17 Main St., Westport, 203-227-0323; louandgrey.com

Alex and Ani
Maxi dresses and sandals pair perfectly with charm jewelry from Alex and Ani—all with a casual, positive vibe so in line with the beach mentality. Is there a term “Beach Diva”? No. Because the beach is warm and friendly. Alex and Ani handcrafted bracelets, necklaces, earrings come with personalization—charms and gems that speak to that identity (such as charitable) or focus (such as enlightenment). Luckily, such mindfulness can also finish off your outfit beautifully. 117 Post Road E., Westport, 203-557-8800; alexandani.com

South Moon Under
If you live in Westport but embrace a West Coast beach vibe, head to South Moon Under. The boutique is filled with colorful casual wear. Check out the Marc by Marc Jacobs 398 S High-Brown Metal Cat Eye sunglasses ($120). 14 Post Road E., Westport, 203-557-8332; southmoonunder.com

Joie is city chic and even European city chic, but the mix of black, white and gray tops, shorts, dresses and other clothing options fit right into an afternoon exploring our beach-town shopping district. The Kayline sweater ($128) and Lan shorts ($98), for example, transition easily from sipping an iced latte along the Saugatuck to jumping on a friend’s boat for a sunset sail. 48 Post Road E., Westport, 203-682-0409; joie.com